THANK YOU for your support and warm welcome during these past six weeks; we appreciate your business during our soft launch: A STARTUP STORE beta exhibition. And, to the press and those who posted and shared with friends through social media, thanks for all the buzz and excitement around this new retail model we are cooking up!
But hold the tears, because we have lot’s up our sleeves. On Thursday January 19th we will reopen the doors for the last time as A STARTUP STORE beta to host COFFEE COMMON for four days, and serve the best coffee you have ever tasted. And the best part - there will be champion barista’s here all day long so you can learn how to make cafe quality coffee at home! You can get tickets here.
And on February 2nd, our doors will reopen and we will emerge from beta, annoucing our permanent store name (thank you trademark office for finally getting back to us) and greet you all again with our exhibition theme called LOVE.
I (Rachel) am experiencing mixed feelings on the eve of the last night of A STARTUP STORE. As I realize we only have 8 hrs left of this wonderful store theme, I feel like we have spent six weeks getting to know new friends at Summer Camp and now have to say goodbye to our startup brand partners and hope we remain pen pals. Like camp, there are memories and lessons, hysterical moments and some tough ones.
Everyone has said, “you must be happy, you must be excited,” but really what I feel most is grateful! Grateful for the unexpected and amazing press, the wonderful staff who continues to trust this new model and vision, the new customers and neighbors that walk through the store daily, the most outstanding family and friends in the world but with A STARTUP STORE beta, none of it could have been possible without the support of the company’s we have featured and have come to know quite well in just six weeks: Birchbox,BaubleBar, Of A Kind, Quirky, Joor and ArtSpace…and with that, I am most grateful!
While I am sitting here thinking of all the friends who I forgot to email to come see A STARTUP STORE beta, I find myself both excited and anxious, with the announcement of our permanent store name, debut of our logo and opening of our LOVE theme all on February 1st. As I sign off I feel myself in the back seat of the car on my back back to summer camp, filled with jitters, joy and all, and look forward to seeing everyone there again soon!
IT’S OFFICIAL: Coffee Common’s First Public Event in North America to be at A Startup Store in Chelsea Thursday January 19th – Sunday January 22 —- From January 19th through 22nd, a selection of the world’s best baristas will gather in Chelsea to make delicious coffee and help people understand how they can, too. Demand for quality coffee is on the rise, but a market filled with strange devices and alien vernacular can sometimes be intimidating. Luckily it’s easier than ever to find great coffees and to help you navigate all of this. Coffee Common has assembled crew of local and international baristas seeking to distill it all down so each attendee walks away equipped with the fundamentals of delicious coffee. In addition to engaging demo stations, baristas will be on hand to answer any questions, whilst serving some of the best coffees currently available from around the country. The entrance fee is $5 per a person, per a visit, to experience, learn, taste and sip some of the most amazing coffees! Starting Tuesday January 10th, tickets will be available online at astartupstore.com/events or available on site.
Coffee Common’s NYC event will be located at A Startup Store - a new story-based retail concept located in Chelsea at 144 Tenth Avenue at 19th street. Developed by Rachel Shechtman, this new venture opened weeks ago with rave reviews. Shechtman’s vision and concept is a retail environment that has the point of view of a magazine, changes like gallery, and sells things like a store. The store will reinvent itself every 4-6 weeks, changing all merchandise, décor and event programming. The store is currently in beta, and will launch officially on February 1st announcing its permanent store name and debuting a shopping exhibition called LOVE.
Coffee Common’s NYC event is unique to its Manhattan location, creating new opportunities for an evolving group of roasters and baristas to take part and engage with diverse segments of the public. In addition, a myriad of local and international brands have partnered to amplify and augment this experience. A Startup Store will be broadcasting Coffee Common in Google+ hangouts throughout the duration of the exhibition; Breville will be giving away some of its latest home brewing equipment. In addition, partners such as GiltCity and Skillshare will be offering special Coffee Common events on their sites.
HAPPY NEW YEAR! Just because the holidays are over doesn’t mean the fun has to stop. Birchbox and Jouer invite you for an afternoon of indulgence, featuring:
Less than 3 months ago these amazing individuals, Morgan, Kevin and Jill, didn’t know each other or the fact that they would be working together at A Startup Store. I (Rachel) am beyond grateful to have met such dedicated, kind and wonderful individuals and proud that are our amazing sales team!And with that – the store will be closed New Year’s Day for a much deserved and needed day off!See you January 2, 2012 HAPPY NEW YEAR!
You may not think there is any relation but we beg to differ….We had two wonderful new customers come in the store this week and we learned of their businesses: b.cuz Vitamins and Vermont Smoke and Cure.All of us at the store get excited when we hear new stories and see new products, so our enthusiasm wasn’t lost on these two companies.Today, Rachel came back from dinner to grab her laptop and was pleased to find: a case of b.cuz you work indoors and a slab of bacon (the founders of each company had stopped back in to drop them off).What could be a better way to kick off Christmas?!
of a / KIND joins A Startup Store with three amazing editions… What are they? Come to the store to find out. And if it is too cold out, click here and check out their amazing selection of unique gifts!
