Our Name is….
It’s official. We are out of beta and have launched our permanent store name: STORY. Last night we unveiled the amazing brand identity created by Stefan Sagmeister and our first story, LOVE. Every four to six weeks, STORY will change out all its merchandise, design, fixtures and reinvent the store around a different story-based theme. And we haven’t left the virtual world behind; we are excited that NERVE is our LOVE partner IRL, bringing alive their smart and dynamic content and offering opportunities to explore their newly re-launched dating service. Our website, thisisstory.com will be coming soon, and stay tuned as we will slowly migrating our twitter as well to @thisisstory
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